Elevating ROAS and engagement using proprietary AI tools.
Our strategy
We saw that static retail campaigns were holding us back, so in April 2025 we started using the Ceedr Shopping tool. Instead of making manual bid changes, Ceedr Shopping checked product performance every day and sorted products into groups based on how well they were doing. Each group got its own budget and ROAS target. We also connected Google Ads data with offline sales, so our ad spend matched real business results. This helped us back our best sellers and try out new products in a more organized way.
Our results
By using the Ceedr Shopping tool, we saw solid year-over-year growth from April to October 2025. Products with strong offline demand began driving more online sales. E-commerce revenue went up 75.9%, and purchases rose 53%. The Google Ads campaign drove 23,346 conversions and achieved a ROAS of 730%. This happened even though we increased Google Ads spend only by 51.5%.
The results show that a data-driven, structured approach, aided by clever feed-based marketing, is the winning formula. Sprell is currently testing Ceedr Shopping 2.0.
Elevating ROAS and engagement using proprietary AI tools.
How Ceedr Shopping Drove a 330% ROAS for Sprell
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